BRIEF:

Create a logo for a new-to-market fashion brand, with a brand voice that is unapologetic and effortless. The new logo must convey a sense of timeless self-expression, for people who do fashion on their own terms.

REBELLIOUS, EDGY, SOPHISTICATED, COMFORTABLE, LUXURY.

The core target is women, although unisex pieces will be included in some Paris & Beau drops. To complete the minimalist approach, brand colors are kept to black and white.

DELIVERABLES:

• Primary Logo

• Monogram

• Signage Mockups