BRIEF:

SAP Select is an invite-only event for global thought leadership and we were asked to create a visual identity for the 2019 event in Berlin that was as premium and exclusive as event and attendees themselves without seeming pretentious.

We used a limited color palette combined with iconic photography of the host city with a logo comprised of simple typography with a distinctive cut in the S, evoking the shape of the SAP anvil logo, tying the event back to the primary brand.

This project was conceived and created as a staff designer at Clarke, NYC.

DELIVERABLES:

• Visual Identity

• Event Logo

• Style Guide

• Photography style

• Social Media Templates

• UX/UI Design