BRIEF:

SOLUNA needed to position their brand as an environmentally sustainable blockchain company in an industry renowned for being environmentally harmful.

The new brand identity was rooted in the representation of the sun and moon to signify the cyclical, naturally farmed energy sources.

This project was conceived and created as a staff designer at Clarke, NYC.

DELIVERABLES:

• Brand Identity

• Primary Logo (responsive), Secondary

• Logo Animation

• Icon Design

• Data Visualization

• Brand Positioning