BRIEF:

YourSpec’s existing logo had readability issues, as well as being imbalanced with an irregular stripe pattern.

I was tasked with re-imagining their primary wordmark while maintaining the spirit of the original. The wordmark was then to be expanded into a fully responsive logoset, incorporating a monogram and favicon.

DELIVERABLES:

• Primary Wordmark

• Secondary Monograms

• Favicons

• Embroidery-ready logo versions

• Apparel